Seb's Level 3 Media blog

  For my final edits i decided to make 6 versions of the same image experimenting with different logo and slogan sizes, colours and positioning. I think the juxtaposition of the gritty, dark, rustic tones of the foreground and the light, tropical tones of the background behind the bars really emphasise the message of the journey's campaign. It symbolises new beginnings and the 'light at the end of the tunnel'.  To gather these images i had to plan to visit the location during a time where it is dark enough for the image to not have any interference from the sunlight but bright enough so that my phone could pick up the image and capture in good quality without the use of flash. i determined the best time for these conditions was around 3:20pm, around 40 minutes before the sun went down. I had to adjust the exposure levels on my phone to allow the image to be more visible as the subject was not receiving direct sunlight. 

  Flat tone illustration is a possible option for my Canon project. it adds a layer of depth to the image and does a great job at capturing audience attention  as i found out from my audience research that my audience are attracted to print adverts that feature bright colours, bold fonts and large text . I think the colour contrast does an effective job at presenting what the target audience would like to see in a print advert, its bright colourful and attention grabbing. I used the colour blending option on photoshop to change the colour of the logo from red to grey using the contour option to adjust the colour.  I used the stroke option to add bevels to the logo and slogan to add definition and distinguish them from their surroundings and give them more depth in order to grasp audience attention.   

 

 

 

To optimise the effectiveness of my campaign i will have to define my target audience so i know who exactly am i catering to, what are their likes and dislikes, demographics and psychographics.  The responses to this question shows me that 60% of my audience is male and 40% is female. This is significant to my product as i will have to cater to the majority more. There are certain colours that men and women respond to differently. For example, men tend to respond more to the colour blue and women tend to respond more to the colour purple.  https://blog.vmgstudios.com/brand-color-psychology-men-vs.-women   The response to this question is significant to me because it helps me narrow down my target audience from 15-25 to 16-19. This helps me better define my target audience and narrow down their wants and needs.  This is significant because it helps me identify features that will attract the most attention. A feature that was common was big text and bright colours. I w...

 Analysis of existing products  https://www.adsoftheworld.com/media/print/canon_live_a_full_life_version_b This is a series of adverts from Canon to promote their EOS 5D Mark 2, a high end full frame DLSR camera designed for professional photography. The adverts all feature a wide photograph of vast environments with someone standing far in the background. This may be to induce a feeling of wonder and curiosity in the viewers. The long lens photos are very detailed and high quality. This may be to add to the dramatic effect of the prints and to show the capabilities of the cameras, making people more interested and captivated and therefore more likely to purchase the camera. Each print takes a different take on the same slogan 'full of ___'. The different slogans show diversity and make the prints less repetitive and boring to look at. All of the information is on the bottom sides of the print as to not interfere with the main section of the image and take focus away...

  Research into subject area  https://www.theatlantic.com/health/archive/2016/01/when-are-you-really-an-adult/422487/ This article reveals how there is no physical line where somebody stops their journey to adulthood and stops being an adolescent and that everyone is on their individual journey through life. The article tells the story of a man who graduated Harvard and becomes a teacher, decides it wasn't for him and becomes a door to door salesman for his father's pencil company. He spends the next 12 years bouncing between jobs, homes and passions but eventually finds something he truly loves and finally settles down.  The moral of the story is that adulthood and success is a social construct and everyone journeys through life at their own pace. Every journey is unique from each other and people are free to mature in their own time and if you're passionate about something, you should never stop chasing it.  https://www.educationcorner.com/transition-high-scho...

Brief I have been asked to create a series of print adverts for Canon camera's new campaign 'journeys'. The campaign is aimed at 15-25 year olds and must reflect how photography can be used creatively on it's own or with other forms of media. The adverts must reflect Canon as a company by including photography.  Target audience  The target audience is young people aged 15-25. This means the content of the adverts must reflect this. This could mean including light tones and themes rather than darker tones. This will be more captivating for the audience and help the overall message of the journey's campaign be projected effectively.  Client  Canon is a Japanese photography hardware manufacturing company which was founded in 1934 by Guru Yoshida. Yoshida was inspired to start Canon after developing an interest in disassembling and analysing high end cameras. He found that many high end cameras did not contain high end materials, despite being ex...