Canon. Analysis of existing products. AC1 Informing ideas

-

 Analysis of existing products 

https://www.adsoftheworld.com/media/print/canon_live_a_full_life_version_b

This is a series of adverts from Canon to promote their EOS 5D Mark 2, a high end full frame DLSR camera designed for professional photography. The adverts all feature a wide photograph of vast environments with someone standing far in the background. This may be to induce a feeling of wonder and curiosity in the viewers. The long lens photos are very detailed and high quality. This may be to add to the dramatic effect of the prints and to show the capabilities of the cameras, making people more interested and captivated and therefore more likely to purchase the camera. Each print takes a different take on the same slogan 'full of ___'. The different slogans show diversity and make the prints less repetitive and boring to look at. All of the information is on the bottom sides of the print as to not interfere with the main section of the image and take focus away from the focal point of the image which take away from the effect that Canon is trying to create. The slogan is positioned at the very center of the image, making it the first thing most people notice when looking at the advert. Along with that, the person is positioned below the slogan and centered in the frame, making it a part of the main focal point of the image. This print campaign is very effective at convincing people to buy the camera, the imagery is effective and the photos are impressive.  
                                                           












Comments

Post a Comment

Popular posts from this blog

Canon. Research into target audience

-
Image
To optimise the effectiveness of my campaign i will have to define my target audience so i know who exactly am i catering to, what are their likes and dislikes, demographics and psychographics.  The responses to this question shows me that 60% of my audience is male and 40% is female. This is significant to my product as i will have to cater to the majority more. There are certain colours that men and women respond to differently. For example, men tend to respond more to the colour blue and women tend to respond more to the colour purple.  https://blog.vmgstudios.com/brand-color-psychology-men-vs.-women   The response to this question is significant to me because it helps me narrow down my target audience from 15-25 to 16-19. This helps me better define my target audience and narrow down their wants and needs.  This is significant because it helps me identify features that will attract the most attention. A feature that was common was big text and bright colours. I w...
Read more

SMILE AC:1 Informing ideas. Existing product research

-
Image
Existing product analysis AC:1 In this post I have watched examples of mental health charity promotional videos and identified common codes and conventions of this type of advert and what I can take from them and include in my product. this will help me with my project as I can take features from these examples and use them to get my message out effectively.  https://www.youtube.com/watch?v=jBS7v-v5oMo This is an advert created by CAMH which follows a girl suffering from anxiety disorder. The message of this campaign is to make people realise that mental health is equally important as physical health. There is a very effective use of quick scenes showing the girl panting. This is effective at conveying a message; ‘mental health is health’ as it shows her in physical discomfort. This induces emotion in the audience as visually experiences the effect of her disorder will have more of an impact than just hearing her.  the camera is constantly moving backwards throughout the v...
Read more