Canon. Research into target audience

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To optimise the effectiveness of my campaign i will have to define my target audience so i know who exactly am i catering to, what are their likes and dislikes, demographics and psychographics. 











The responses to this question shows me that 60% of my audience is male and 40% is female. This is significant to my product as i will have to cater to the majority more. There are certain colours that men and women respond to differently. For example, men tend to respond more to the colour blue and women tend to respond more to the colour purple.  https://blog.vmgstudios.com/brand-color-psychology-men-vs.-women 










The response to this question is significant to me because it helps me narrow down my target audience from 15-25 to 16-19. This helps me better define my target audience and narrow down their wants and needs. 










This is significant because it helps me identify features that will attract the most attention. A feature that was common was big text and bright colours. I will use this feedback to give my target audience what they want and effectively convey the message of the canon campaign. 









The feedback from this question helps me identify features of print adverts that don't appeal to my target audience so i can avoid them and make for a positive viewing experience. Features i need to avoid are dull and dark colours,as they are boring and undefined and long drawn out text 










This responses to this question are important to me as they allow me to identify if a print advert campaign is necessary and if people actually pay attention to them. The responses tell me that they do pay attention to print adverts if they are formatted in a way that they respond to. These features include; bright colours, fonts and text size. I will take these into consideration when making my products to make sure it is not boring for the audience to look at 

Canon audience profile

demographics 

AGES-

16-18 - 80%

19-25 - 20%

GENDER-

Male- 60%

Female- 40%

Psychographics

What attracts them to a print advert- 

bright colours

large fonts 

colourful images 

bold text 

attention catching images 

What repels them from a print advert- 

dark tones 

boring fonts 

colourless images 

long drawn out text

dull colours 

How to make them pay attention

make it eye catching 

interesting colours and fonts

larger text 













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