Seb's Level 3 Media blog

  Flat tone illustration is a possible option for my Canon project. it adds a layer of depth to the image and does a great job at capturing audience attention  as i found out from my audience research that my audience are attracted to print adverts that feature bright colours, bold fonts and large text . I think the colour contrast does an effective job at presenting what the target audience would like to see in a print advert, its bright colourful and attention grabbing. I used the colour blending option on photoshop to change the colour of the logo from red to grey using the contour option to adjust the colour.  I used the stroke option to add bevels to the logo and slogan to add definition and distinguish them from their surroundings and give them more depth in order to grasp audience attention.   

 

 

 

To optimise the effectiveness of my campaign i will have to define my target audience so i know who exactly am i catering to, what are their likes and dislikes, demographics and psychographics.  The responses to this question shows me that 60% of my audience is male and 40% is female. This is significant to my product as i will have to cater to the majority more. There are certain colours that men and women respond to differently. For example, men tend to respond more to the colour blue and women tend to respond more to the colour purple.  https://blog.vmgstudios.com/brand-color-psychology-men-vs.-women   The response to this question is significant to me because it helps me narrow down my target audience from 15-25 to 16-19. This helps me better define my target audience and narrow down their wants and needs.  This is significant because it helps me identify features that will attract the most attention. A feature that was common was big text and bright colours. I w...

 Analysis of existing products  https://www.adsoftheworld.com/media/print/canon_live_a_full_life_version_b This is a series of adverts from Canon to promote their EOS 5D Mark 2, a high end full frame DLSR camera designed for professional photography. The adverts all feature a wide photograph of vast environments with someone standing far in the background. This may be to induce a feeling of wonder and curiosity in the viewers. The long lens photos are very detailed and high quality. This may be to add to the dramatic effect of the prints and to show the capabilities of the cameras, making people more interested and captivated and therefore more likely to purchase the camera. Each print takes a different take on the same slogan 'full of ___'. The different slogans show diversity and make the prints less repetitive and boring to look at. All of the information is on the bottom sides of the print as to not interfere with the main section of the image and take focus away...