Canon. Research into target audience
To optimise the effectiveness of my campaign i will have to define my target audience so i know who exactly am i catering to, what are their likes and dislikes, demographics and psychographics. The responses to this question shows me that 60% of my audience is male and 40% is female. This is significant to my product as i will have to cater to the majority more. There are certain colours that men and women respond to differently. For example, men tend to respond more to the colour blue and women tend to respond more to the colour purple. https://blog.vmgstudios.com/brand-color-psychology-men-vs.-women The response to this question is significant to me because it helps me narrow down my target audience from 15-25 to 16-19. This helps me better define my target audience and narrow down their wants and needs. This is significant because it helps me identify features that will attract the most attention. A feature that was common was big text and bright colours. I w...
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