SMILE AC1 Rationale

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SMILE Rationale.
In my rationale i have explained ideas for my TV advert, included a mock up script, explained my plans for structure and content, editing and cinematography, why i believe my campaign will be successful, target audience statistics and how i can accommodate that in my project and what my existing product research has taught me. The purpose of this was to present to other people to get an opinion on my product before production has begun so i can alter different aspects of it where needed. 


 



I made a rationale to present my ideas and get feedback on my work to figure out what i need to improve to make a better product. 

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