SMILE AC1 informing ideas. client research

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Client research and previous MIND campaigns. 
In this post i have shown the research i conducted on MIND including facts on the charity i was able to find on the internet and a series of quotes i have taken from their website. i have done this because it will help me better understand my client and what their main goals and objectives are. i have also included examples of previous MIND campaigns and explained what they are, what their purpose is, their target audience and links and images to find more information on the campaign. i have done this because i feel like researching previous campaigns from my client will inspire ideas for my project.

Who is mind?
MIND is a UK based mental health charity founded in 1946. its headquarters are currently based in Stratford, London and is ran by actor Stephen Fry. MIND relies on donations from the public and profits from their 160 charity shops around the UK to operate. for every £1 MIND earns, 84p of that is used on charitable work. In 2018/19, MIND made £42.5 million overall, £8.5 million of that was from public donations, £12.1 million from fund raising events and another £12.1 million from government grants, trusts and foundations. their information is searched and used by 18 million people a year.

What they do
MIND work to to advise support and empower people suffering from mental illness. they offer helplines from 9am to 6pm Monday to Friday. you can contact them by phone call or text. 
they run a service called local minds which supports people on a local level and help those who need guidance most get it directly and quickly. there is a network of 125 local minds services around England and Whales.



How to get involved

Mind memberships-

MIND members are actively involved in pushing the message of the MIND organisation on the government and urge them to apply more attention and funding towards mental health awareness and support. anyone can sign up to become and MIND member through their website. Members get informed via emails on MIND's new campaigns, events, fundraisers to 
get involved with. 

Volunteering and participating- 

There is a range of support on the MIND website on how to get involved with volunteering for MIND. you can apply to become a shop manager, fundraising volunteer, peer support worker, finance manager and many more that are listed on their website. 

Donations- 

Donations can be done as a one time thing or set up as a direct debit to donate monthly. These can be set up through MIND'S website either with your bank or PayPal. 





Where to contact MIND
For non urgent advice about mental health:
Call: 0300 123 3393
Email: info@mind.org.uk
MIND England support relations number: 020 8215 2243
MIND Wales support relations number: 029 2039 5123








MIND + EFL "Have your mate's back" campaign. this campaign was launched in 2019 and targets football fans. MIND asked football players and fans to put on their shirt backwards and share it on social media and use the hashtag HaveYourMatesBack and OnYourSide. the campaigns main aim is to encourage football fans to look out for their friends mental health. https://www.ccfc.co.uk/news/2020/january/news-efl--mind-launch-have-your-mates-back-campaign/


MIND + McVitie's 'lets talk'. for this campaign MIND teamed up with McVitie's and TESCOS to release 4 million promotional packets of McVitie's biscuits with the MIND logo on. the aim of the campaign is to encourage people to talk about their mental health "over a biccy". https://www.mind.org.uk/workplace/corporate-partnerships/current-partners/mcvities/











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